Intro
This animation was created for ABK Bank to promote ABKnet, the bank’s secure and comprehensive online financial management platform. The objective was to highlight key features such as account management, payment processing, liquidity solutions, and trade finance, all in a visually engaging and concise format.

Rationale
The animation emphasizes simplicity, security, and real-time management—critical aspects for businesses today. Through clear visuals and a dynamic narrative, we portrayed ABKnet as a user-friendly tool that empowers businesses to effectively manage their payments, liquidity, and trade activities. The voiceover script was crafted to convey trust and reliability, matching the bank’s brand tone, while the sleek design and smooth transitions were used to keep the audience engaged and informed.

^{Agency: Horizon FCB - Art Director: Nour Alsaleh - CG Generalist: Nader Makki - Account Director: Stephanie Khalil}  

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