During the 2018 World Cup, Alshaya's restaurants came alive with unique promotions. Each brand offered distinct offers, so we developed the #CheerFromTheHeart Campaign. The videos garnered a total of over 318,000 views and shares online and social media sentiment was overwhelmingly positive.

That translated into a 114% increase in Alshaya delivery orders, compared to the same period in 2017. This exceed the client's business target by 86%. The campaign's budget generated a return of over 165% in additional sales, creating a big win for Alshaya's Food Division during the World Cup.

^{Agency: BPG - Creative Director: Aaron Carter - Scriptwriter: Ahmad Sayed Ali - Sr. Copywriter: Nourddin Awad - Art Director: Nour Alsaleh - Graphic Designer: Denny George - Account Director: Jimmy Fernandez}