A case study to find out how you can be ready for smiles all-year round, especially when it comes to all American craveable favorites? We developed iSmile, a year-long communications campaign across the region for IHOP built around video-centric storytelling. From large productions to cheap and cheerful animations and activation, our content helped IHOP in its mission to engage customers and spread happiness.

^{Agency: BPG - Creative Director: Aaron Carter - ACD: Mohab Alaa - Sr. Copywriter: Nourddin Awad - Art Director: Nour Alsaleh - Graphic Designer: Denny George - Account Director: Jimmy Fernandez}